Audi to sell Lambo.... | LamborghiniChat
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Audi to sell Lambo....

Discussion in 'Lamborghini Discussion (not model specific)' started by riverflyer, Mar 20, 2006.

  1. riverflyer

    riverflyer Rookie

    Nov 26, 2003
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    John
    As reported in German newpaper FAZ. What do you think this will mean to Lambo? From what I heard from someone in Germany, the warranty issues are the reason, although Audi just spent 400million Euros on the new plant.
     
  2. ghost

    ghost Formula Junior
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    Dec 10, 2003
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    Vik
    Is this confirmed, or just a rumor? Spinning it off to shareholders (ie, a public offering), or selling to a corporate?
     
  3. wax

    wax Rookie
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    Jul 20, 2003
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    http://www.just-auto.com/news_detail.asp?art=51252
    GERMANY: Lamborghini not for sale
    15 Mar 2006
    Source: just-auto.com editorial team

    Article Summary:
    Audi does not plan to sell Lamborghini, contrary to reports published in the German magazine auto motor und sport.

    (I'm not a subscriber, so WYSIWYG)
     
  4. ghost

    ghost Formula Junior
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    That's what I would have thought. Would have been a VERY surprising move for them, given their investments in the Company to date, and the fact that Lambo is just starting to hit their stride.
     
  5. Rifledriver

    Rifledriver Formula Junior

    Apr 29, 2004
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    Brian Crall
    My friends that work for Lambo have not said anything about a weakening resolve on the part of Audi.

    They do however regretfully say that they see the company becoming very much more German with the trend in engineering and product development going in the direction of Audi's with exotic bodywork.

    They find it very discouraging and expect the ever increasing number of job openings to be filled by Germans. Can you say non renweal of contracts?

    It will soon no longer be an Italian car, it will be full on German built in a satellite plant.
     
  6. ralfabco

    ralfabco F1 Rookie
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    This was actually a joke.

    Nothing more.
     
  7. riverflyer

    riverflyer Rookie

    Nov 26, 2003
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    Brian, I suspect you are correct on this and it will be a shame, imo.

    As far as the sale goes, I guess we will know soon it its a rumor or a fact. I did read the story where Audi claims the pending sale item was a joke but have heard elsewhere that is just smoke and the sale will happen.
     
  8. kirill

    kirill Rookie

    Jul 8, 2004
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    And what about Audi S8 sharing engine with Lambo ?
     
  9. Rifledriver

    Rifledriver Formula Junior

    Apr 29, 2004
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    John what you may be talking about is the fact that last year the warranty expenses were being hidden from the Germans. A year end audit uncovered them and the sh*t really hit the fan. Heads got rolled and the Germans made all sorts of threats. Sounds like one of the threats went public and someone took it seriously.
     
  10. kirill

    kirill Rookie

    Jul 8, 2004
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    Car companies insure "excess warranty liabilities". Some pissed of owner trying to cause trouble for the company hoping they can improve quality. Now news here - just somebody trying to make one from the rumor he heard in a restroom.
     
  11. Rifledriver

    Rifledriver Formula Junior

    Apr 29, 2004
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    Brian Crall
    That information was not a rumor. As I said it was from some friends that work for tha Lambo factory.
    I am unaware of excess warranty liabilities or insurance coverage for same but I suspect it is not done by the Italian companies because I know of 2 times in the last 23 years when unexpected warranty costs nearly put one company out of business, again not rumor.
     
  12. kirill

    kirill Rookie

    Jul 8, 2004
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    Sorry - i misunderstood your post. Still no reason to sale the company. Heads better roll if they use some creative accounting to manipulate the number. Even if Audi not subject to SOX they still can get in trouble.
     
  13. BULL RUN

    BULL RUN Formula Junior

    Dec 18, 2004
    755
    Yeah, well more German influence? Might as well shut her down. Lamborghini will turn into another commoditized brand in a short time.
     
  14. Cavallini

    Cavallini Karting

    Nov 2, 2003
    81

    They'll end up losing money. Don't they understand the appeal of Lamborghini is its flamboyant feel and Italianness?

    Perhaps they think they can simply put a Lambo engine in it and do the rest in German.

    Kiss residual values goodbye, unless Audi plans to do some very sophisticated engineering with Lambo that they would otherwise not be able to do.

    But the writing is on the wall with the use of the G's engine in a few Audis.


    What a shame.....



    Forza,


    Cavallini
     
  15. Auraraptor

    Auraraptor Formula 3
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    Sep 25, 2002
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    MO
    Sell Lambo to Ferrari ;)
     
  16. Rifledriver

    Rifledriver Formula Junior

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    Brian Crall

    You are making the classic mistake of thinking that the average auto consumer has your tastes. They do not. Look at how many really awful front wheel drive s**t boxes have had a wing put on the back and some combination of the letters X,R,S,T,W,G,T, attached to the name and they have sold like hotcakes. Harley Davidson, Ferrari, Lamborghini and Porsche just to name a few can put their badge on anything and sell it, maybe not to the faithful, but they will sell.

    I think the Lambo engine will be the next major thing to go. VW/AUDI has some very powerful engines that are much less expensive to build. Just bolt on some finned aluminum castings that say Lamborghini and a loud muffler.

    Sad, but I think that is the future.

    Want a preview? Look at Rolls or the Bentley Cont GT. Do either resemble what used to come out of Crew? Pop the hood, one of the most famous engine builders in the world and now it says Fabrik en Deutschland.
     
  17. ItaliaF1

    ItaliaF1 Karting

    Aug 28, 2005
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    HELL YEAH!
     
  18. Rifledriver

    Rifledriver Formula Junior

    Apr 29, 2004
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    Brian Crall
    Why would they buy? Lambo or should I say AUDI will take itself out of the game.

    The only question that remains, will Ferrari do likewise?
     
  19. noahlh

    noahlh Karting

    Aug 28, 2003
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    Noah
    And how! I'm still amazed at how "at home" I felt when getting behind the wheel of a rental S4 when I was last in LA. Never been in the new A/S4, but Gallardo's dash/guages/radio could have been a direct swap!

    nlh
     
  20. Auraraptor

    Auraraptor Formula 3
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    Sep 25, 2002
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    ;) <- implies joke
     
  21. Rifledriver

    Rifledriver Formula Junior

    Apr 29, 2004
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    Brian Crall

    Sorry, to dense to get it.

    But my second sentence does worry me a little. Without Lambo biting at their heels, what then?
     
  22. Auraraptor

    Auraraptor Formula 3
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    Sep 25, 2002
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    The cars will stagnate, performance will not really change that much, etc.
     
  23. ItaliaF1

    ItaliaF1 Karting

    Aug 28, 2005
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    I don't think he was being very serious when he said that. I doubt that will actually happen.
     
  24. hippo

    hippo Karting

    May 25, 2005
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    Andri
    guys,audi are doing GREAT with lamborghini ownership.everyone seems to be complaining about lambo's current "german-ness" while ALL other carmakers
    are trying to achieve exactly that;GERMAN "feel".
    seriously though,lamborghini has never been in better hands than audi.
    sales are superb,the cars are magic!feruccio must be smiling in his grave!
     
  25. BULL RUN

    BULL RUN Formula Junior

    Dec 18, 2004
    755
    Couldn't dissagree more
     

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